When done right, annual budgeting is a time consuming process that significantly impacts the strategic direction of the athletics department. A well conceived budget serves as a dynamic planning tool that matches resources with objectives and priorities. It also provides a basis for controlling department activities and measures the efficient or inefficient use of department funds. As a consultant, I have noticed three common practices that have compromised the benefits that can be derived from efficient budgeting procedures.
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It seems like everyone that saw, heard or read about Jim Calhoun’s response to the reporter who asked him about the magnitude of his salary given the economic climate had an opinion about it. Some agreed or disagreed with the tenor of Coach Calhoun’s response but the interesting part was that many people provided alternative answers.
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A few months ago, I read a wonderful press release featuring an administrative assistant at a BCS school who was being inducted into the Athletics Hall of Fame. She had worked for several different athletics directors during decades of service and was highly revered by those around her. I was particularly interested in this story for two reasons.
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As professionals in the educational sport environment, we witness the value of the athletics experience every day. Utilizing sport to develop student-athletes as capable, resilient and self-confident people is something we engage in on a daily basis. However, sometimes we forget that constituents outside of our domain may not have the opportunity or the inclination to view and/or understand the personal development that takes place in an educational sports environment; especially if they have never participated in sports activities.